Copywriting Crackdown

Write successful sales copy and grow your business

by John Hawkins

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Synopsis

One of the Best Strategies for Generating Successful Sales of Your Products and/or Services is Learning to Write Effective Copy That Will Arouse a Favorable Response From Your Target Market. Writing powerful copy is an art, a skill, that can make the difference between success and failure in almost any business. With our valuable eBook Copywriting Crackdown, we want to show you how you can prepare copy that will re-energize your own business. This includes revealing all of our copywriting strategies to you so that you reap the benefits of this priceless skill, using that knowledge to generate increased sales of your products and/or services. The bottom line is we want to help you learn copywriting techniques that will improve your business profitability. Copywriting Crackdown Will Teach You Everything You Need to Know About Writing Powerful Copy That Will Grab and Entice the Reader Into Action Copywriting can boost your sales, improve your market penetration and your margins. Good copywriting can do a whole lot better. And world class copywriting can transform your performance out of all recognition. Businesses and organisations need a broad range of things written: websites, brochures, case studies, product descriptions, user manuals, press releases, presentations, internal documents and more. While many will simply use internal resource to get the writing done, many turn to a freelance copywriter to help them out. Types of Copywriters: * The freelance copywriter * The agency copywriter * The in-house copywriter * Advertising copywriting * Long-copy work * Copywriting for publishers * Website copywriting * SEO copywriting * Online article copywriting Copywriting Services: * Copywriting Only - you just write copy * Marketing pro - you're both a copywriter and marketer * Public Relations specialist - you're a PR spin doctor * Copy makeover specialist - you critique and rewrite others' copy * Project manager - you handle compete projects, sub-contracting design and marketing * Copywriting trainer - you teach copywriting * Copywriting consultant - you're a strategist What You Will Learn in Copywriting Crackdown: * Basic copywriting information and tips * Effective copywriting strategy for sales success * Distinguishing between features and advantages in copy * Focusing copy on what the potential buyers really want * Turning your website into a persuasive sales machine * Mistakes to avoid in preparing effective copy * Copywriting tactics including structure, persuasion, emotion, power words, clarity, and more * How to gain a thorough understanding of your audience, competition, products, and your brand’s unique voice * How to create a professional, client-attracting website with the power of your copywriting * How to convert your readers into business leads and life-long customers * How to write copy that sells in a way that is still true to your voice And much, much more … ORDER NOW!

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Knowledge Elements

Reading Intent

Purpose: Skills
Reader's Existing Knowledge: Beginner (introduction)
Target Audience Age/Stage of Life: Everyone (no target age)

Example Forms

Author's Personal Anecdotes: None
Citations: None
Examples and Case Studies: Occasional examples or case studies
Exercises and Reader Questions: Some questions or exercises

Writing Style

Humor: Serious
Narrative: First person

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About the author

John Hawkins

John skill's with IT industry has propelled him into many different online businesses, including book publishing, affiliate marketing, Clickbank Product Launch, niche business sites and SEO work. He helps people to make money working through the internet. John is also a budding author, with self-help being his favored genre. His titles to date include, Affiliate Marketing Blueprint, Facebook Marketing Mastery, YouTube Marketing 101, Clickbank Success Secret, Adsence Cash Cow, Ultimate Passive Income, Email Marketing Secret, CPA Marketing Success Secret, Career in Freelancing, Blogging Success and many more. He plans to follow these with even more titles in the future, to help as many people as he can to find the same success that he has. You can contact John here: johnhawkinsplanet@gmail.com

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