Email Copy Blueprint

Building, Utilizing, and Remarketing to Targeted Email Lists

by John Hawkins

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4,494 words
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Synopsis

How to build your email list to grow your business, sell more products, and increase your income and influence. Learn the counter-intuitive principles you can use to build an email following and grow your sales It is best to think of email marketing just as any other marketing method, minus the use of a printer, paper and ink. Emails can be sent that have what would normally be sent in the mail as postcards announcing a new sale upcoming, a new item or even giving coupons to valued customers. The route in which they do this is to collect email addresses from current customers and potential customers. The best route to do this is to have a collection area on your website. For example, a call to action box that allows customers or potential customers to sign up for email offers. This allows you to legally obtain the email address and use this to send email marketing material to. There are companies out there that are providing bulk email lists. However, there are dangers to this that need to be discussed. You need to understand that you can only send emails to those whom you have permission to send this email to. Thus, buying email addresses is not always the best alternative. Keep in mind that the US has a CAN-SPAM Act, enacted in 2003, that spells out what a business can and cannot do in email marketing. Here are the reasons why people are still in love with email marketing: * Low Cost. * Only for the customers. * Target your audience. * Ask them to make a move. * Saves you the effort. * See your score. * See instant results. * No boundaries. Different types of email that I send (both manual emails and automated emails), which consistently give me great results: * optimize your emails. * Send welcome emails. * Send abandoned cart and retargeting emails. * Send secret offer emails. * Send loyalty emails. * Send discount and free credit emails. * Send competition emails. * Send social proof emails. * Send referral emails. * Send on-demand emails. And much more ... ORDER NOW!

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Knowledge Elements

Reading Intent

Purpose: Skills
Reader's Existing Knowledge: Beginner (introduction)
Target Audience Age/Stage of Life: Everyone (no target age)

Example Forms

Author's Personal Anecdotes: None
Citations: None
Examples and Case Studies: Occasional examples or case studies
Exercises and Reader Questions: Evenly balanced between text and questions or exercises

Writing Style

Humor: Serious
Narrative: First person

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About the author

John Hawkins

John skill's with IT industry has propelled him into many different online businesses, including book publishing, affiliate marketing, Clickbank Product Launch, niche business sites and SEO work. He helps people to make money working through the internet. John is also a budding author, with self-help being his favored genre. His titles to date include, Affiliate Marketing Blueprint, Facebook Marketing Mastery, YouTube Marketing 101, Clickbank Success Secret, Adsence Cash Cow, Ultimate Passive Income, Email Marketing Secret, CPA Marketing Success Secret, Career in Freelancing, Blogging Success and many more. He plans to follow these with even more titles in the future, to help as many people as he can to find the same success that he has. You can contact John here: johnhawkinsplanet@gmail.com

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