Inbound Selling

Report designed to educate people about inbound selling and how to use it in business to attract more customers!

by David Brock

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Synopsis

While there are quite a few marketing techniques and strategies out there that have been working since the Dark ages, with the advent of the Internet, things have shifted and changed dramatically. Cold calling and straight advertising are no longer the only or even the most effective way to do business. Instead your prospects and customers are actively searching for information. More importantly, they are out there looking for solutions to their problems. You have a chance to meet them were they are, “warm them up”, and help them solve their problem while you’re making your pitch. This process of meeting your prospects where they already are (online), is what this report is all about – Inbound Sales. It contrasts to outbound sales where you go out and “cold call” customers, trying to drum up business. Let’s use phone calls to illustrate the difference between inbound and outbound sales. If your customers are calling in asking for a product, a service, consulting etc. those are inbound sales calls. If you have to get out the phone book and start cold calling people who may or may not be interested in what you have to offer right now, that’s outbound sales calling. In the world of online marketing, or marketing a local small business with various online and offline techniques, things will look a little differently, but the phone call example gives you a basic idea of how these two sales technique approaches differ from each other. In chapter one we’ll go over how the two work and what sets them apart in more detail. ORDER NOW.

Knowledge Elements

Reading Intent

Purpose: Skills
Reader's Existing Knowledge: Beginner (introduction)
Target Audience Age/Stage of Life: Everyone (no target age)

Example Forms

Author's Personal Anecdotes: None
Citations: None
Examples and Case Studies: Occasional examples or case studies
Exercises and Reader Questions: Some questions or exercises

Writing Style

Humor: Serious
Narrative: First person

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About the author

David Brock

David skill's with IT industry has propelled him into many different online businesses, including book publishing, affiliate marketing, Clickbank Product Launch, niche business sites and SEO work. He helps people to make money working through the internet. David is also a budding author, with self-help being his favored genre. His titles to date include, Affiliate Marketing Blueprint, Facebook Marketing Mastery, YouTube Marketing 101, Clickbank Success Secret, Adsence Cash Cow, Ultimate Passive Income, Email Marketing Secret, CPA Marketing Success Secret, Career in Freelancing, Blogging Success and many more. He plans to follow these with even more titles in the future, to help as many people as he can to find the same success that he has.