Paperless Workplace

by Frank Kern

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How Marketers Are Taking Advantage of Paperless!

Many companies have adopted policies to become more paperless. There are several reasons for this. The two biggest are they are forced to do it legally, or the companies feel an obligation to be ecologically friendly. Whatever the reason, paperless is growing, and many believe this to be a good trend. Because of this paperless trend, the use of direct mail has shrunk by a wide margin. You may have noticed yourself receiving fewer flyers and other junk mail in your mailbox. Another reason could be that companies feel direct mail no longer works because of the internet. In reality, direct mail is still a very effective form of advertising. Savvy marketers are using this misinformation to their advantage. They are using direct mail because they know it works, and they know that others believe that it doesn’t. But it brings up an interesting dilemma, what if more businesses catch on that it still works? The ramifications could cause local ordinances to take more action against companies that overtly benefit from direct mail. They will need to define what is acceptable use and what is defined as abuse. They will also have to determine what penalties to enforce. If the penalties are not stringent enough, companies may choose to simply pay them. This provision assumes that their direct mail marketing brings in more money than they get charged from the penalties. One thing is certain, as more businesses catch on that direct mail is not dead, its use will grow. This growth means more of those annoying flyers in the mail. What may eventually happen is consumers who are concerned with the negative ecological effect of this trend, may favor companies that do not abuse the practice. Of course, that will take a conscious effort on the part of consumers to identify the culprits as well as the responsible companies. ORDER NOW.

Knowledge Elements

Reading Intent

Purpose: Skills
Reader's Existing Knowledge: Beginner (introduction)
Target Audience Age/Stage of Life: Everyone (no target age)

Example Forms

Author's Personal Anecdotes: Some
Citations: None
Examples and Case Studies: Occasional examples or case studies
Exercises and Reader Questions: Some questions or exercises

Writing Style

Humor: Serious
Narrative: First person


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About the author

Frank Kern

Frank skill's with IT industry has propelled him into many different online businesses, including book publishing, affiliate marketing, Clickbank Product Launch, niche business sites and SEO work. He helps people to make money working through the internet. Frank is also a budding author, with self-help being his favored genre. His titles to date include, Affiliate Marketing Blueprint, Facebook Marketing Mastery, YouTube Marketing 101, Clickbank Success Secret, Adsence Cash Cow, Ultimate Passive Income, Email Marketing Secret, CPA Marketing Success Secret, Career in Freelancing, Blogging Success and many more. He plans to follow these with even more titles in the future, to help as many people as he can to find the same success that he has.

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